Enhancing or Maintaining Corporate Picture
Organizations undergoing workforce change typically invest heavily on “handle” the effects of the news on external and internal audiences. The perspectives and pitfalls of transitioning employees and their former work colleagues have just as much influence as the more formal communications which the company sends to clients, the neighborhood, as well as the media.
Career outplacement services can improve corporate image in these regions:
Employees your corporate picture is improved as a “good corporate citizen” by these workers who are being outplaced. Providing outplacement can also help prevent possible litigation.
To Those Remaining
Those workers who stay will observe that you’re providing support to all those workers that are being outplaced and this may boost their loyalty. They may also understand that in the event that you’re confronted by the necessity to do that again, you will likely supply them with exactly the exact same amount of support.
To Employees beyond Your Organization
It is simpler to draw the best employees in case you’ve got a good corporate image.
Research suggests that businesses increasingly reshape their workforces to meet changing business goals — not merely to cut prices. So, as a company trims employees in one place, it can be recruiting and expanding in another.
Organizations that encourage their departing employees can reap benefits by keeping talented applicants who may otherwise consider career opportunities at organizations that they perceive to be more considerate of the workforce.
In sum, any company with the foresight to realize that providing career outplacement services to workers is a tactical tool for preserving or improving your business’s image and recruiting and keeping capacity is on the very edge.